The Story Behind RUA

A Celebration of Love, Heritage & Timeless Elegance

RUA KUALA LUMPUR is a pre et porter brand founded by a Malaysian established bridal wear brand, Tiara Awatif. As our motto, “a dream to wear, for everyone”, Rua offer a touch from fashion expertise and skillful artisan that comes at affordable prices. The brand itself offers a variety of ready to wear product for the bride & groom, casual wear and headscarves. The name of the brand were taken from arabic words which have the meaning “dream,vision”. This would be align with our aspiration to expand our ready to wear range to bigger audience worldwide. Compare to our main brand, RUA KUALA LUMPUR range of product is more modernized and fusion but yet still have the touch of our roots & culture.